How to price VIP packages
Updated October 4, 2026 · 5 min read
There is no single right VIP price. There is a right price for your fans, your rooms and what you are offering. This guide gives you a simple way to land on it.
Start with three anchors
- Your ticket price. The upgrade usually sits at one to three times the price of a general ticket, depending on what is included.
- What is included. Time with the artist is worth more than early entry. A signed item adds value without adding time.
- Scarcity. A smaller group feels more personal and supports a higher price.
Then test. If a date sells out in a day, the price or the cap is too low for that market.
Know what you keep
On Barricade the math is simple. You set the face price. Barricade takes a flat 7%. You keep 93%. Stripe processing is itemized and paid by the fan at checkout, so it never comes out of your side.
| Face price | You keep (93%) | Barricade (7%) |
|---|---|---|
| $50 | $46.50 | $3.50 |
| $75 | $69.75 | $5.25 |
| $100 | $93.00 | $7.00 |
| $150 | $139.50 | $10.50 |
| $200 | $186.00 | $14.00 |
The fan sees the face price plus an itemized processing line. On a $100 VIP, that is $103.30 at checkout.
Run the tour math
Multiply price × spots per night × number of shows × 93%.
| Scenario | Face value | You keep |
|---|---|---|
| 15 spots × $75 × 12 shows | $13,500 | $12,555 |
| 20 spots × $100 × 20 shows | $40,000 | $37,200 |
| 25 spots × $150 × 30 shows | $112,500 | $104,625 |
These are examples, not forecasts. Plug in your own run with the VIP earnings calculator.
Common pricing mistakes
- Too many tiers. Two is plenty. Three confuses buyers.
- Underpricing time with the artist. It is the scarcest thing you sell.
- Same cap everywhere. Raise it in your strongest cities, lower it where VIP is new.
- Hidden fees. Show the full price. Fans trust a clear checkout.
Not sure what to sell yet? Start with VIP package ideas.
Questions artists ask
How much should a VIP meet & greet cost?
Most artists price VIP at one to three times their general ticket price, depending on what is included and how small the group is. Test in a few markets and adjust.
What fees come out of my VIP sales on Barricade?
A flat 7% platform fee on the face price. You keep 93%. Stripe processing is itemized to the fan at checkout.
Do refunds cost me money?
If you refund a fan from the dashboard, your share is returned from your Stripe balance and Barricade returns its platform fee. Stripe does not return its processing fee on a refund.
Run your own VIP. Keep 93%.
Build your VIP page, sell direct to your fans and check them in from your phone. 7% flat.